John Mayer - No Such Thing

What this video is

Released in 2002 as John Mayer's commercial debut single from Room for Squares, 'No Such Thing' arrived at a moment when the post-9/11 cultural climate was gravitating toward comfort, authenticity, and introspective singer-songwriters. The video's Georgia Theatre setting roots it in the fertile Athens, Georgia live music ecosystem and reflects the grassroots, fan-first promotional strategy Mayer pioneered —…

Why it matters

A landmark document of the early-2000s AAA singer-songwriter crossover, 'No Such Thing' helped establish John Mayer as a commercially viable bridge between adult alternative radio and mainstream pop. Its concert-documentary visual grammar signaled authenticity at a moment when slick production was…

The director

Sam Erickson is a photographer and director whose career has focused on documenting musicians in performance and recording settings. His directing credits include broadcast documentaries on Kris Kristofferson (Bravo), Jon Bon Jovi (Bravo), and Dave Matthews…