Mia Aegerter - Right Here Right Now (Videoclip)

What this video is

Released in 2004 at the peak of Mia Aegerter's breakthrough period in Swiss and German pop, this video accompanied the English-language counterpart to her chart hit 'Hie u jetzt,' the bilingual single tied to the hugely successful Swiss film 'Achtung, fertig, Charlie!' Aegerter represented a new model of Swiss-German multilingual pop stardom, bridging soap-opera fame (Gute Zeiten Schlechte Zeiten, 2000–2003) with…

Why it matters

Documents the 2003–2005 Swiss-German crossover pop moment, when bilingual Swiss artists briefly penetrated German-language mainstream charts. The video's rapid cutting and warm production palette are canonical markers of early-digital-era European pop video aesthetics, offering a benchmark for the…

The director

German music video director active from at least 1985 through the mid-2000s. Known for directing iconic European pop and eurodance videos including Modern Talking's 'Cheri Cheri Lady' (1985), Haddaway's 'What Is Love' (1993), and DJ Quicksilver's 'I Have a…