Rod Stewart - Da Ya Think I'm Sexy？

What this video is

Released in November 1978, 'Da Ya Think I'm Sexy?' arrived at the cultural apex of the disco era and represents one of the most commercially calculated rock-to-disco pivots of the decade. Co-written by Stewart, drummer Carmine Appice, and Duane Hitchings, the song incorporates melodic elements from Jorge Ben Jor's 'Taj Mahal' — a copyright dispute Stewart later settled, donating royalties to UNICEF. The video,…

Why it matters

Represents the definitive disco-rock crossover video of 1978–79, capturing the precise moment Rod Stewart abandoned his blues-rock identity for mainstream dance pop. The video's slow editorial pace (avg shot length: 16.35s), narrative-performance hybrid format, and theatrical staging predate and…

The director

Bruce Gowers (21 Dec 1940 – 15 Jan 2023) was a British-born television director and producer. He began his career at the BBC as a cable puller, cameraman, and production manager before moving into directing. His landmark 1975 video for Queen's 'Bohemian…