The Cool Kids - ＂Knocked Down＂

What this video is

Released in November 2009 as a companion to The Cool Kids' Don Cannon-hosted mixtape Gone Fishing (May 2009), 'Knocked Down' arrived at the apex of the blog-rap era, when Chicago underground acts were building national followings via MySpace, DatPiff, and music blogs without major-label infrastructure. The Cool Kids occupied a unique lane—their retro-inflected production, sneaker obsession, and laconic delivery…

Why it matters

The video is a document of the Chicago underground rap scene's late-2000s cultural moment—when acts like The Cool Kids were redefining Midwest hip-hop through a nostalgic-but-forward-looking lens. Its aesthetic DNA connects the West Coast G-funk party video tradition to a new generation of…

The director

Omid Fatemi is a Los Angeles-based director, producer, and creative director active in music video and branded content. His production credits span hip-hop, experimental, and art-world contexts. He later served as Executive Producer at Stink Studios and has…