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Beck - Sexx Laws (Version 2)

1999 · Post-Odelay Alt-Funk Maximalism (1999) · music video
Beck - Sexx Laws (Version 2) music video
1999Post-Odelay Alt-Funk Maximalism (1999)Late-90s Alt-Rock Maximalism / Postmodern Pop PasticheDir. Beck Hansen

What this video is

Released in October 1999 as the lead single from Midnite Vultures, 'Sexx Laws' arrived at the apex of Beck's commercial and critical visibility. The video operates as a dense pop-cultural collage — parodying late-90s New Age masculinity movements, absurdist game-show television aesthetics, and American football spectacle simultaneously. Its cinephile references to obscure 1960s–70s international cinema (Mr.…

Why it matters

A landmark artifact of alt-rock's maximalist late-90s phase, the video exemplifies how Beck synthesized funk, soul, and absurdist comedy into a cohesive visual-sonic identity. It represents a peak instance of the self-directed auteur music video within the MTV era and stands as a defining document…

The director

Beck Hansen (b. 1970, Los Angeles) is a multi-genre American musician, producer, and visual artist known for Odelay (1996) and Midnite Vultures (1999). He has directed several of his own music videos, applying a hands-on auteur approach consistent with his…

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