Matt Citron - 404 ft. CyHi The Prynce, Money Makin' Nique

What this video is

Released in September 2016 as a single ahead of Matt Citron's debut album Final Moments of Forever, '404' is an explicit Atlanta area-code anthem uniting three local MCs in a lyricism-forward statement. The title references the telephone area code covering Atlanta and its suburbs, functioning as a geographic identity marker. The video arrives at a moment when independent Atlanta rappers sought to distinguish…

Why it matters

A mid-2010s document of Atlanta's lyricist counter-movement against trap dominance. The video captures an emerging independent rapper (Citron) gaining legitimacy through association with a major-label-adjacent figure (CyHi The Prynce) while maintaining grass-roots street credibility. Significant…