Goldo - To All the Lovely Ladies

What this video is

Released in 1998–1999, this video exists at a precise cultural hinge point: the late-90s LA electronica and alt-pop scene was being absorbed by major label machinery (Immortal Records/Sony), MTV was at peak influence as a tastemaker, and the rave soundtrack aesthetic was crossing into mainstream cinema via films like Go (1999). McG's direction channels the high-energy, maximalist visual language that would define…

Why it matters

A documented artifact of the late-90s MTV alt-pop/electronica crossover wave, notable as a pre-breakthrough McG directorial work and as a record of Immortal Records/Sony's investment in LA-based indie-electronic acts. The song's dual life as both a music video and a major film soundtrack entry…

The director

McG (Joseph McGinty Nichol) is an American director and producer who built his early career directing high-energy music videos in the mid-to-late 1990s before transitioning to blockbuster features. He directed Charlie's Angels (2000) and This Means War…