Robyn - My Only Reason

What this video is

Released as the third single from Robyn's second studio album My Truth (BMG Sweden, May 1999), 'My Only Reason' existed within a uniquely constrained cultural moment: a Swedish-only release that deliberately severed Robyn's North American commercial trajectory. My Truth was withheld from the US market after RCA Records objected to its autobiographical lyrical content, leaving videos like 'My Only Reason' as…

Why it matters

Documents the transitional R&B phase of Robyn's career between her Max Martin-produced teen-pop debut and her later electropop reinvention. As a Swedish-market pop-R&B video from 1999, it is a rare primary source for studying how European artists engaged with and localised American R&B visual…