Blitzen Trapper - Taking It Easy Too Long

What this video is

Released in January 2012 to support the September 2011 album American Goldwing (Sub Pop Records), this video arrives during a commercially and critically significant moment for Blitzen Trapper. The New York Times described the album as flirting 'with fuzz-tone riffs and proto-psychedelic Southern rock, diversifying a 1970s fixation,' placing the band squarely in the early-2010s Americana revival led by acts mining…

Why it matters

As a visual document of Blitzen Trapper's Americana-rock peak period, this video encapsulates the early-2010s indie alt-country revival's aesthetic vocabulary: warm, low-key naturalism, performance-centered visuals, and a deliberate rejection of pop production gloss. Directed by the band's own…

The director

Brian Adrian Koch is the drummer and a founding member of Portland, Oregon-based band Blitzen Trapper. Beyond his role as a performing musician, Koch has contributed to the band's visual identity as a filmmaker and video director. He previously created an…