J Balvin - Ten Cuidado (Pokémon 25 Version)

What this video is

Released October 15, 2021, as part of the Pokémon 25th anniversary yearlong global music campaign (P25 Music), this video represents a landmark intersection of Latin pop's global commercial ascendancy and legacy Japanese IP monetization. The Pokémon Company International partnered with Universal Music Group and Capitol Records to recruit internationally dominant artists — including Katy Perry, Post Malone, and J…

Why it matters

Stands as a flagship example of early-2020s IP-integrated music video production, wherein major franchise holders commission bespoke music videos with high-end CGI creature integration. Within reggaeton, the video documents the genre's full mainstream crossover moment: a global ambassador of Latin…

The director

Colin Tilley is a prominent American music video director known for high-profile collaborations with artists including Kendrick Lamar, Halsey, and Cardi B. He previously directed J Balvin's MTV VMA award-winning video for 'Rojo,' establishing an ongoing…