Flyleaf - Again

What this video is

Released in September 2009 as the lead single from Flyleaf's sophomore album Memento Mori (released November 10, 2009), 'Again' arrived during a period when Christian alternative rock bands were achieving mainstream chart crossover without sacrificing spiritual identity. Flyleaf's debut had already sold over one million copies, and 'Again' continued their trajectory into mainstream rock radio. The video's concept —…

Why it matters

A landmark single in 2000s Christian alternative rock, 'Again' demonstrated that faith-driven rock could command mainstream rock radio and MTV airplay simultaneously. The video's concept-forward, VFX-heavy approach — using a band member's original woodcut artwork as a visual language — elevated…

The director

Irish music video and commercial director born 1959. Began career in Dublin directing early U2 videos after working as an editor and video producer at the studio where U2 recorded. Moved to the United States and directed for Propaganda Films, earning Grammy…