Grace Davies - used to you

What this video is

Released 27 August 2021, 'used to you' emerged from a pivotal moment in Grace Davies' career: the unexpected collapse of SYCO Music (Sony) in 2020, which left her without a label. Written the day after receiving the news, the song documents the emotional fallout of losing a professional relationship she had fought to maintain. It was released as the fifth single from her EP as an independent artist, representing…

Why it matters

Situates firmly within the British confessional singer-songwriter tradition, blending piano-pop sensibility with early-2020s indie production aesthetics. The song and video reflect a generation of post-X Factor artists redefining themselves outside major label systems, prioritising emotional…

The director

London-based Creative Director, Film Editor and Film Director. Graduate of Goldsmiths, University of London (Media and Communications BA). Known for music video work aired on MTV, Channel 4, Vice, i-D, and VEVO. Described as award-winning; notable credits…