R.A.C.L.A. - Ține-te de ea

What this video is

Released in 2014 after a seven-year group dormancy, 'Ține-te de ea' (Hold On to It) functions simultaneously as a comeback declaration and a motivational ode to hip-hop passion. R.A.C.L.A. — an acronym for 'Rime Alese Care Lovesc Adânc' (Handpicked Rhymes with a Deeper Meaning) — was founded in 1993 in Bucharest by brothers Călin 'Rimaru' and Daniel 'Clonatu'' Ionescu, and is widely credited with releasing the…

Why it matters

As the first major output from one of Romanian hip-hop's founding groups after a prolonged silence, the video and single hold archival significance as a document of old-school Romanian rap's resilience and self-renewal. R.A.C.L.A. released Romania's first hip-hop album in 1995, making the group a…