Kris Kross - Alright

What this video is

Released July 13, 1993 as the lead single from Kris Kross's second album Da Bomb (Ruffhouse/Columbia), 'Alright' arrived at a pivotal moment for the Atlanta duo — following their record-breaking 1992 debut and navigating the difficult sophomore transition as the members' voices changed and audiences matured. Produced by Jermaine Dupri and sampling Slave's 'Just a Touch of Love,' the track incorporated reggae…

Why it matters

A key artifact of early-90s mainstream hip-hop's visual language: fast-cut performance video aesthetics, bold youth fashion as branding, and the hip-hop/reggae crossover sound that defined 1993. Represents the So So Def Atlanta sound's early national visibility before the mid-90s Southern hip-hop…

The director

Philadelphia-born filmmaker; graduated Temple University film & television program in 1983. Directed some of the earliest hip-hop videos for Schoolly D and Roxanne Shanté. Became one of the most prolific music video directors of the 1990s, with 100+ clips…