Lykke Li - I'm Good, I'm Gone

What this video is

Released in January 2008 as the second single from Lykke Li's debut album 'Youth Novels,' 'I'm Good, I'm Gone' arrived during the peak of the international blog-music era, when platforms like Stereogum and Pitchfork were amplifying Scandinavian artists to global audiences. Sweden's indie scene — anchored by producers like Björn Yttling of Peter Bjorn and John — was producing some of the era's most critically…

Why it matters

A canonical artifact of late-2000s Nordic indie pop, the video helped establish Lykke Li's visual identity as rooted in physical expressiveness and anti-glamour authenticity. Its fast-cut dance-performance format, warm desaturated palette, and documentary-adjacent shooting style influenced the…

The director

Mattias Montero is a Swedish cinematographer and director. His directorial music video work includes Lykke Li's 'Little Bit' (2007), 'I'm Good, I'm Gone' (2008), and Kent's 'Ingenting' (2007). As cinematographer he shot Lily Allen's '22' (2009), Goldfrapp's…