Sammy - Neptune Ave.

Name: Sammy - Neptune Ave.
Uploaded: 1996-01-01T00:00:00+00:00
Description: Released in 1996 on DGC/Geffen, 'Neptune Ave.' arrived at the tail end of the major-label indie gold rush triggered by Nirvana's commercial breakthrough. Sammy — the New York-based duo of Jesse Hartman and Luke Wood — occupied a niche of literate, Pavement-influenced art-rock that appealed to college radio and MTV's late-night…

1996 · Mid-90s Alternative Rock Boom (1995–1997) · music video

1996Mid-90s Alternative Rock Boom (1995–1997)Mid-90s US indie rock / post-Pavement slacker-art rock, New York downtown scene

What this video is

Released in 1996 on DGC/Geffen, 'Neptune Ave.' arrived at the tail end of the major-label indie gold rush triggered by Nirvana's commercial breakthrough. Sammy — the New York-based duo of Jesse Hartman and Luke Wood — occupied a niche of literate, Pavement-influenced art-rock that appealed to college radio and MTV's late-night alternative programming block '120 Minutes,' without achieving mainstream crossover. The…

Why it matters

A document of the post-Pavement US indie rock moment at its peak major-label saturation point (1995–1997). The video's fast-cut, warm-toned realism is a textbook example of the DGC/Geffen mid-tier promo aesthetic, and its MTV '120 Minutes' placement makes it a primary-source artifact of…

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