Vetiver - Wonder Why

What this video is

Released in June 2011, 'Wonder Why' arrives at the peak of a critically validated indie folk revival centered on labels like Sub Pop, Bella Union, and Dead Oceans. Vetiver, the project of San Francisco-based Andy Cabic, had built a reputation across five albums for nuanced, understated folk-pop. The Errant Charm represented the band's most pop-oriented pivot, incorporating drum machines and classic rock textures…

Why it matters

This video is a textbook example of the early-2010s indie folk music video format: concept-driven rather than performance-driven, shot on HD digital in a natural urban environment, with a low-budget but high-concept payoff. The pareidolia face-animation technique is a memorable and rarely…

The director

Carolyn London is a writer, director, animator, and co-founder of London Squared Productions, a Brooklyn-based production company she co-founded with Andy London in 1999. The company creates films, music videos, and animated content across live-action and…