Girlicious - Stupid S＊＊＊

What this video is

Released April 22, 2008 as a double A-side with 'Like Me,' 'Stupid S***' emerged directly from the reality television pipeline of the Pussycat Dolls franchise. Girlicious was formed by Robin Antin through 'Pussycat Dolls Present: Girlicious' on The CW, positioning the group as a spiritual successor to the Dolls' brand of burlesque-inflected, sexually coded pop. The video's schoolgirl costuming and strip sequence…

Why it matters

A key artifact of the Pussycat Dolls franchise's attempted multiplication into a girl group ecosystem. The video codifies the 2008 electropop/R&B hybrid dance-pop visual grammar — rapid editing, choreography-first staging, schoolgirl fantasy costuming — that defined the late-2000s post-TRL,…

The director

Robin Antin is an LA-born American dancer, choreographer, music video director, and entrepreneur. She founded the Pussycat Dolls as a modern burlesque troupe in 1995 and later transformed it into a global recording act via Interscope Records. She created…