Calibre 50 - Amor Del Bueno

What this video is

Released July 8, 2016, 'Amor Del Bueno' arrived during a pivotal period for Regional Mexican music's expansion beyond its traditional southwestern U.S. and northern Mexico base into a pan-Latin YouTube audience. Calibre 50, founded in 2010 in Culiacán, Sinaloa, had by 2016 become one of the genre's most commercially consistent acts, and this single's chart-topping performance on both download and airplay charts…

Why it matters

As a number-one Regional Mexican single in July 2016, 'Amor Del Bueno' documents the genre's capacity for romantic ballad crossover alongside its corrido tradition. Calibre 50's norteño-pop hybrid style, anchored by Eden Muñoz's songwriting, helped define a melodic, emotionally direct strand of…

The director

Daniel Alejandre is a Guadalajara-based video producer and director affiliated with Andaluz Music, LLC, the independent label that manages Calibre 50. Active since at least August 2015, he has directed and produced multiple music videos for Andaluz Music…