LFO Summer Girls - LFO Summer Girls

What this video is

Released June 29, 1999, 'Summer Girls' arrived at the absolute peak of the late-90s teen pop explosion catalyzed by Backstreet Boys, *NSYNC, and the launch of MTV's Total Request Live (TRL) in 1998. The song, originally written as an inside-joke demo tape by Rich Cronin, was leaked to Washington D.C. radio station WWZZ and broke organically before becoming a platinum-certified, Billboard Hot 100 #3 hit. Its…

Why it matters

A definitive artifact of the pop-rap boy band subgenre at its commercial zenith, 'Summer Girls' illustrates how hip-hop cadence and delivery were absorbed and repackaged for mainstream teen pop consumption by 1999. Its success on TRL and radio exemplifies the late-90s monoculture hit machine at…

The director

Marcus Raboy (born November 30, 1965) is an American film and music video director who grew up in New York City and attended New York University. Since the early 1990s he has directed videos for Mary J. Blige, Naughty By Nature, Run-DMC, Ice Cube, Rihanna,…