Albert Hammond - 101

What this video is

Released as the lead single from Hammond's debut solo album 'Yours To Keep' (Rough Trade / New Line Records, 2006–2007), '101' arrived at the apex of the New York post-punk revival's second wave, when Strokes members and associates were establishing solo identities. The video's March 2007 online debut placed it squarely within the emerging music-blog and early-YouTube distribution ecosystem, circumventing…

Why it matters

The video exemplifies the 2006–2007 indie rock music video canon: low-budget practical effects, a strong conceptual narrative, and a director-as-auteur sensibility. As a Strokes-adjacent solo debut artifact, it documents the cultural fracturing of a defining band into individual artistic voices —…

The director

Patrick Daughters (b. 1976, Berkeley, CA) is an American director signed to Anonymous Content. A NYU film school graduate, he began directing music videos in 2003, debuting with Yeah Yeah Yeahs' 'Maps.' His Grammy-nominated Feist '1234' video won Best…