SANDRA - HI HI HI

What this video is

Released in autumn 1986 as the second single from Sandra's sophomore album Mirrors, 'Hi Hi Hi' arrived at the zenith of West German synth-pop's international commercial reach. Produced by Michael Cretu and Armand Volker and co-written with Hubert Kemmler and Klaus Hirschburger, the track represented a deliberate tonal shift toward unambiguous pop optimism. The video, produced by DoRo for MTV Europe and German music…

Why it matters

A canonical artefact of mid-80s Euro synth-pop, the video codifies the visual template that dominated German-language pop production: high-saturation studio performance, beat-locked rapid editing, and fashion-forward iconography designed for 4:3 broadcast on MTV Europe and its German-language…

The director

Rudi Dolezal (b. 5 February 1958, Vienna) and Hannes Rossacher (b. 16 October 1952, Steyr, Austria) are Austrian film directors and producers who collaborated under the DoRo Productions banner from 1976. Known as the 'Torpedo Twins,' they directed music…