Evidence & Alchemist - So Fresh (Step Brothers)

What this video is

Released in late 2008 on Decon Records as part of the Layover EP & DVD package, 'So Fresh' introduced Evidence and The Alchemist's Step Brothers collaborative identity years before their formal debut album Lord Steppington (Rhymesayers, 2014). The video was shot during a period when West Coast underground hip-hop was navigating the post-internet transition: independent labels like Decon were packaging audio-visual…

Why it matters

As the inaugural visual document of the Step Brothers identity, this video holds archival importance as a pre-cursor artifact to one of underground hip-hop's most anticipated collaborative albums of the 2010s. It demonstrates the natural chemistry between two California-bred artists — one a…

The director

Van Styles (born Stephen Vanasco) is a New York-born, Los Angeles-raised photographer, director, and founder of streetwear label V/SUAL. Emerging from skateboarding culture in the early 1990s, he transitioned into filmmaking and photography via the adult…