Lyla Foy - Feather Tongue

What this video is

Released in March 2014 alongside Lyla Foy's Sub Pop debut Mirrors the Sky, 'Feather Tongue' occupies the intersection of UK bedroom pop, dream-folk, and early-2010s electro-indie. Foy had previously recorded under the moniker WALL before signing to Sub Pop in summer 2013, situating this video at a transitional moment in her public identity. Director Oscar Hudson — then an emerging figure in the UK music video scene…

Why it matters

A defining artifact of early-2010s UK indie-electronic dream-folk. Foy's Sub Pop signing placed her within a lineage of introspective female singer-songwriters while the Hudson-directed video contributed to a nascent British music video movement favoring surrealist location work over glossy…

The director

London-born director who began making skate videos in his teens and studied Social Anthropology at the University of Sussex. He entered the music video world via fashion and online magazine work before rising to prominence with videos for Bonobo, Radiohead,…