Male Bonding - Weird Feelings

What this video is

Released in 2010 as part of Male Bonding's Sub Pop debut 'Nothing Hurts,' 'Weird Feelings' emerged from a fertile moment in UK DIY indie rock centered on the Dalston, London scene. The video's VHS aesthetic consciously rejected the polished production values of mainstream pop videos, instead aligning with a global lo-fi underground that included contemporaries such as No Age, Vivian Girls, and Times New Viking. The…

Why it matters

Represents the 2010 convergence of UK noise-pop and US Sub Pop lo-fi punk, a lineage running from Dinosaur Jr and Sebadoh through to No Age and Vivian Girls. The video's rapid-cut VHS performance format codified a visual grammar for a generation of DIY bands for whom the music video was a blog-era…

The director

Conan Roberts is a UK-based filmmaker and editor working across commercial, documentary, music video, and 360VR formats. His client roster includes Vice, Tate Gallery, Disney, Idol Magazine, and MTV. His portfolio site (conanroberts.com) lists the Male…