Gerry Rafferty - Bring It All Home

What this video is

Released in 1980 as the lead single from Snakes and Ladders — Gerry Rafferty's fourth solo album following the global commercial peak of City to City (1978) — 'Bring It All Home' arrived at a transitional moment in both Rafferty's career and the broader music video landscape. The animated format was a deliberate creative choice that sidestepped the conventional performance clip paradigm, aligning the video with…

Why it matters

A foundational artifact in the history of animated music video as a format. Pre-dating the mainstream breakthrough of animated promos by several years (a-ha's 'Take On Me' would follow in 1985), this video demonstrated that fully animated music clips could carry emotional and narrative weight…