The Von Bondies - C'mon C'mon (Video)

What this video is

Released in 2004 on Sire/Warner Bros. Records as part of the album Pawn Shoppe Heart, 'C'mon C'mon' emerged from the height of the early-2000s garage rock revival centered on Detroit and New York. The Von Bondies occupied the same cultural ecosystem as The White Stripes and The Strokes, bringing a raw, unpolished energy to major-label distribution. The single reached No. 25 on the Billboard Alternative Songs chart…

Why it matters

A flagship document of the 2004 garage rock revival's crossover moment, 'C'mon C'mon' bridged underground Detroit rawness with mainstream alternative radio. Its performance-style video reinforced the genre's anti-spectacle authenticity codes at a time when garage rock was under commercial pressure…

The director

Charles Jensen is a music video and commercial director whose documented credits include Michael Jackson's 'You Rock My World' (2001), The Bangles' 'Something That You Said' (2003), The Von Bondies' 'C'mon C'mon' and 'Tell Me What You See' (both 2004),…