Keane - Everybody's Changing

What this video is

Released on 3 May 2004 as the second single from Keane's debut album Hopes and Fears, 'Everybody's Changing' arrived during a significant moment of UK alternative rock consolidation. The song reached number four on the UK Singles Chart and cracked the top ten in Denmark, France, and Italy — an unusually broad European footprint for a British indie act. The video's concept of seamless metamorphosis into global…

Why it matters

The video is a canonical example of mid-2000s UK concept video production: low-budget in set design, high-concept in execution, reliant entirely on editorial rhythm and costume transformation rather than special effects or location production. Its costumes-as-character-substitution technique…

The director

Mat Kirkby is an Oscar-winning British writer/director who built his career directing commercials and music videos out of Ridley Scott Associates (RSA) in London. He has directed over 100 commercials and music videos, with clients including Adele, Muse,…