The Mighty Mighty Bosstones - So Sad To Say

What this video is

Released in spring 2000, 'So Sad to Say' arrived at a pivotal inflection point for third-wave ska-punk, a genre that had reached mainstream commercial peak in 1997–1998 with 'The Impression That I Get' and was now navigating a contracting major-label landscape. Island Records' release of Pay Attention (May 2, 2000) marked the Bosstones' final album on a major label, and the video's MTV 120 Minutes premiere…

Why it matters

As the lead single from Pay Attention, 'So Sad to Say' represents the Bosstones' most polished major-label music video production in their catalog's final major-label chapter. The engagement of Marcus Nispel—a director best known for high-budget R&B and pop clips—to helm a ska-punk performance…

The director

German-born director Marcus Nispel came to America on a Fulbright Scholarship and began his career as an art director for Young & Rubicam in Frankfurt before making his directing debut with music videos for C&C Music Factory. He directed over 15 #1 music…