Eagle-Eye Cherry - Permanent Tears

What this video is

Released in 1999 as a single from Eagle-Eye Cherry's debut album 'Desireless' (1997), 'Permanent Tears' arrived during the commercial peak of the Scandinavian singer-songwriter export wave that brought artists like Cherry to mainstream European and American audiences in the wake of 'Save Tonight'. The video's black-and-white aesthetic and emotionally charged visual language situate it within a broader late-90s…

Why it matters

As a visual document of the late-90s acoustic alternative rock crossover, 'Permanent Tears' exemplifies the stripped-back, mood-driven video aesthetic that bridged post-grunge introspection with adult contemporary pop appeal — a format that dominated VH1 and European MTV programming in 1998–2000…

The director

Johan Camitz (June 29, 1962 – August 10, 2000) was a Swedish director and cinematographer born in Stockholm. He studied law and worked as a sculptor before pivoting to commercial directing, eventually affiliating with Propaganda Films. He became…