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Sparks - When I'm With You

1980 · Post-Disco New Wave / Early Music Video Era (1980) · music video
Sparks - When I'm With You music video
1980Post-Disco New Wave / Early Music Video Era (1980)Euro Disco / New Wave crossover (Giorgio Moroder production era, 1979-1981)Dir. Brian Grant

What this video is

Released in 1980 as a single from the album 'Terminal Jive,' 'When I'm With You' was produced by Giorgio Moroder and Harold Faltermeyer, placing it within the Munich-based Euro-disco production ecosystem that also yielded Donna Summer and the emerging synth-pop sound. The track fused Moroder's mechanized disco pulse with Sparks' trademark art-pop eccentricity and new wave guitar textures. It achieved significant…

Why it matters

This video documents a pivotal genre fusion moment: the collision of Moroder's Euro-disco production aesthetic with Sparks' art-rock new wave sensibility, a combination that anticipated synth-pop and laid groundwork for the 1980s electro-pop mainstream. As an early Brian Grant directorial credit,…

The director

British music video and television director and producer. Began career as a cameraman in the 1970s before transitioning to directing. Co-founded Millaney Grant with Scott Millaney, then co-founded MGMM Productions in 1982 with Scott Millaney, Russell…

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