Subsonica - Nuvole Rapide

What this video is

Released in late 2001, 'Nuvole Rapide' arrived at a pivotal moment for Italian alternative music: Subsonica had broken into the mainstream via the 2000 Sanremo Music Festival and the MTV Europe Music Award for Best Italian Album (Microchip Emozionale). The single served as the lead track from Amorematico (2002), consolidating the band's position as the defining act of the Turin electronic-rock scene centered around…

Why it matters

A landmark document of Italian electronic rock at its mainstream breakthrough peak. 'Nuvole Rapide' synthesizes dance, electronica, and alternative rock in the mode that made Subsonica the most important Italian underground act of the period. The video's 16mm production grammar and fast-edit…

The director

Italian director, photographer, art director, and producer. Began as a photographer in the early 1990s with exhibitions at the Photographer's Gallery and Hayward Gallery in London from 1996. From 1998 directed international advertising campaigns and music…