Demetria McKinney - 100 ft. Da Brat

What this video is

Released in mid-2014, '100' ft. Da Brat sits at the intersection of Atlanta celebrity culture, the actress-to-musician crossover trend, and deliberate 90s hip-hop nostalgia. McKinney, known for Tyler Perry's House of Payne and Devious Maids, used the single as her musical debut under RTD Entertainment, premiering on BET's 106 & Park — the era's flagship platform for Black R&B and hip-hop video launches. The choice…

Why it matters

A textbook example of the 2014 ATL R&B/hip-hop hybrid empowerment single: uptempo women's anthem structure, cross-generational female collaboration (R&B vocalist + 90s rap icon), club-forward production by The Good Guys, and a glossy BET-ready visual. The video documents the continued relevance of…