Rogue Traders - What You're On

What this video is

Released in March 2008 as the third and final single from Rogue Traders' album 'Better in the Dark' (Columbia/Sony BMG Australia, October 2007), 'What You're On' arrived during a significant transitional period for the band. Co-writer James Ash stated the song addresses addiction themes. The video premiered on ninemsn on 13 March 2008, two days before radio release — reflecting the growing role of digital platforms…

Why it matters

Represents the mature phase of Australian electro-dance-pop, bridging the genre's commercial peak ('Voodoo Child', 2005–2006) with its post-Bassingthwaighte decline. The band's production style — all tracks produced, programmed and mixed at Twang Vicarage with live drums at Sing Sing Studios…