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Soulja Boy - At The Top

2013 · Post-Mixtape Trap Ascendancy (2013) · music video
Soulja Boy - At The Top music video
2013Post-Mixtape Trap Ascendancy (2013)Trap-era Southern hip-hop DIY video aesthetics (2012–2014)

What this video is

Released as part of Soulja Boy's mixtape The King (November 30, 2013), 'At The Top' sits within his extraordinary output of six mixtapes in 2013 alone — a period when his Interscope Records deal had expired and he was operating largely as an independent digital-first artist. The video and track embody the trap-era luxury rap vernacular of 2013 (Lamborghinis, Cuban links, Neiman Marcus spending) while reflecting…

Why it matters

Represents Soulja Boy's trap-adjacent mixtape phase — a transitional moment in Southern hip-hop where the line between self-released mixtape and commercial single had fully dissolved. The track's production by Pops On Da Beat and its placement on a free DatPiff release exemplifies the…

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