Rustic Overtones - C'mon

Name: Rustic Overtones - C'mon
Uploaded: 2001-01-01T00:00:00+00:00
Description: "C'mon" was the lead single from ¡Viva Nueva!, the 2001 Tommy Boy Records release that marked Rustic Overtones' major-label debut after a turbulent split from Arista Records. The Portland, Maine seven-piece had spent years building a passionate following on the East Coast college circuit, sometimes playing close to 200 shows a year,…

2001 · Post-Grunge Alt-Rock / Nu-Funk Major Label Era (2001) · music video

2001Post-Grunge Alt-Rock / Nu-Funk Major Label Era (2001)Early-2000s Alternative Rock / Nu-Funk Horn-Driven Revival, Northeast US indie-to-major crossover

What this video is

"C'mon" was the lead single from ¡Viva Nueva!, the 2001 Tommy Boy Records release that marked Rustic Overtones' major-label debut after a turbulent split from Arista Records. The Portland, Maine seven-piece had spent years building a passionate following on the East Coast college circuit, sometimes playing close to 200 shows a year, before attracting the attention of Clive Davis. The ¡Viva Nueva! album — produced…

Why it matters

This video documents the peak commercial moment of a regionally beloved New England band whose genre-blending — rock, soul, jazz, ska, and hip-hop — anticipated the horn-driven alt-funk revival. As one of only two singles from ¡Viva Nueva!, "C'mon" is a primary artifact of the band's attempted…

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