60 Ft Dolls - Stay

What this video is

Released in early 1996, 'Stay' arrived at the apex of Britpop's commercial dominance and during the early stirrings of the Cool Cymru movement that positioned Newport, Wales as a credible alternative hub to London's scene. 60 Ft. Dolls were championed by BBC Radio 1 DJs Steve Lamacq and John Peel and signed simultaneously to Indolent Records (UK) and Geffen Records (US), placing them at the intersection of British…

Why it matters

As one of the most underrated Cool Cymru bands, 60 Ft. Dolls occupied a distinct niche: power-trio indie rock with hardcore energy and Britpop-era chart ambitions. The 'Stay' video is a document of a moment when Welsh rock was being taken seriously by British and American media alike — the band…