Low Girl - Big Now

What this video is

Released 26 February 2021, 'Big Now' arrived during the UK's third national COVID-19 lockdown, a period when emerging artists were navigating a shuttered live circuit and a heightened cultural conversation around climate emergency and collective apathy. Low Girl — the project of multi-instrumentalist Sarah Cosgrove from Bedford, England — had previously secured early support from BBC Introducing and 6 Music with…

Why it matters

As the title track of Low Girl's debut EP, 'Big Now' is a foundational document of early-2020s UK alt-pop: synthesizer-forward, emotionally direct, and shaped by the convergence of bedroom-pop production values with BBC radio infrastructure. It represents the entry point of a project that would…