98º - My Everything

What this video is

Released in late 2000 as the second single from 98 Degrees' third studio album Revelation, 'My Everything' arrived at the commercial apex of the boy band era while also signaling its coming decline. The video's grounded, narrative realism — foregrounding themes of love, loss, military service, family, and working-class American life — reflects a deliberate aesthetic pivot away from the glossy performance videos…

Why it matters

A canonical example of early-2000s adult-contemporary boy band music video production. Woodruff's choice of parallel narrative vignettes over choreographed performance sequences marks a meaningful generic evolution, anticipating the more emotionally serious video aesthetics that would become…

The director

Born in Denver, Colorado, raised in Virginia; attended University of Maryland, College Park on a National Merit Scholarship, initially studying anthropology before switching to film. Career began at BET, rising from intern to Executive Producer of Specials…