📺 MTV Rewind
HomeArtistsJoanne Robertson & Oliver Coates

Joanne Robertson & Oliver Coates - Always Were

2025 · Post-Internet Experimental Folk (2025) · music video
Joanne Robertson & Oliver Coates - Always Were music video
2025Post-Internet Experimental Folk (2025)UK experimental folk and ambient minimalism; AD 93 label underground art-music scene (2020s)Dir. Brad Kronz

What this video is

Released 27 August 2025 as the second single from Joanne Robertson's album Blurrr on the AD 93 label, 'Always Were' sits within a fertile 2020s moment for UK experimental folk and art-adjacent music. Robertson's collaborator Oliver Coates is widely recognised for his film score work, notably on Aftersun (2022), lending the project cross-disciplinary cachet. The video's direction by Brad Kronz, a visual artist…

Why it matters

Represents the 2025 vanguard of UK experimental folk and ambient minimalism: sparse acoustic instrumentation (finger-picked guitar, violin) layered with atmospheric pads, vocals processed to near-abstraction. The collaboration between Robertson and Coates deepens both artists' established…

The director

Bradley Kronz (b. 1986) is a New York-based Postwar & Contemporary visual artist with an international exhibition history spanning High Art (Arles/Paris), Kunsthalle Friart Fribourg, Mulier Mulier (Brussels), Gandt (New York), and Artists Space (New York).…

Read the full researched annotation on RAD →
More: All Joanne Robertson & Oliver Coates videos · Browse channels · Turn on the TV →