blackbear, Machine Gun Kelly - gfy

What this video is

Released May 27, 2022 as the lead single from blackbear's sixth studio album In Loving Memory (Alamo/Columbia Records), 'gfy' arrived at the height of the early-2020s pop-punk revival, a movement prominently driven by Travis Barker (Blink-182) as a high-profile producer bridging legacy punk credibility with modern alternative-pop artists. The collaboration between blackbear and Machine Gun Kelly — two artists who…

Why it matters

A flagship artifact of the early-2020s pop-punk revival, 'gfy' exemplifies the genre's commercial crossover peak — pairing punk-inflected guitars and Travis Barker's production signature with emo-rap vocal delivery and a high-concept, cinematic music video. The retro-Americana visual language and…

The director

John Tashiro is a New York-based filmmaker who also served as Director of Photography on this video. Tyler Serebreni is a creative director and film director who serves as blackbear's creative director. Mat Musto is the musician known professionally as…