Sade - Babyfather - Official - 2010

What this video is

Released on 4 May 2010, 'Babyfather' arrived as the second single from Sade's Soldier of Love, the band's first studio album in ten years. The song's reggae-flavoured acoustic arrangement and lyrical celebration of parenthood and family were matched by a video grounded in warm, sun-drenched domestic realism — a deliberate counter-aesthetic to the spectacle-driven mainstream pop video of the era. The domestic…

Why it matters

A key document of neo-soul's early-2010s adult contemporary axis, 'Babyfather' demonstrates how Sade and director Sophie Muller deployed warmth, domesticity, and reggae-inflected sonic texture to occupy a distinct space apart from both mainstream R&B spectacle and indie minimalism, affirming the…

The director

Sophie Luise Elisabeth Muller (born 31 January 1962, London) is an English music video director who has directed over 300 music videos. She trained at Central St Martins and the Royal College of Art. Her awards include a Grammy (Annie Lennox's Diva video…