Colleen Green - It's Nice to Be Nice

What this video is

Released July 19, 2021 during the post-pandemic cultural reopening, this video captures an intimate, low-stakes outdoor joy that resonated broadly in the indie community. Green's first album in six years, Cool represented a creative and emotional maturation; 'It's Nice to Be Nice' served as its thematic anchor, articulating a hard-won philosophy of reciprocity. The nautical LA setting, analog film formats, and DIY…

Why it matters

A key document of early 2020s lo-fi power pop and the Hardly Art Records aesthetic. Green's work bridges the 2010s bedroom pop movement and a more self-assured indie rock sensibility. The video's analog multi-format production reinforces the genre's DIY values while the rapid editing pace…

The director

Renée Lusano is a Los Angeles-based, California-native Art Director and multidisciplinary creative with over a decade of experience in the Ad-Tech industry. She works across digital design, illustration, photography, and video, and is also known for drone…