Offset - 5 4 3 2 1

What this video is

Released August 19, 2022, 'Five Four Three Two One' arrived at a pivotal and turbulent moment in Migos history, with swirling public rumors of a group split after Quavo and Takeoff had been releasing music separately as 'Unc And Phew.' The song marked Offset's first solo single and music video in three years, his previous solo effort being the 2019 album Father of 4. Released on Motown Records, the video's…

Why it matters

The video exemplifies the 2022 iteration of luxury trap aesthetics: rapid editorial cadence, single-location concept takeover, and designer fashion as primary visual language. As Offset's formal solo relaunch, it documents the visual grammar of post-Migos individual branding within Atlanta trap,…

The director

Zachary Bailey is a Brooklyn-based writer, director, and creative director who began his career as a cinematographer before transitioning to direction. Hailing from Maryland with a film degree, his work is inspired by 1990s and 2000s filmmaking, music, and…