Another Bad Creation - Iesha

What this video is

Released in late 1990 and charting into 1991, 'Iesha' arrived at the height of the New Jack Swing era, when producers like Teddy Riley and Dallas Austin were fusing hip-hop rhythms with R&B melody to dominate urban radio. Another Bad Creation were a preteen Atlanta rap group discovered by Michael Bivins of Bell Biv DeVoe and signed to his Biv 10 Records imprint under Motown, positioning them as a junior counterpart…

Why it matters

A landmark artifact of New Jack Swing's commercial peak and the emergence of preteen hip-hop-R&B crossover acts. 'Iesha' reached #9 on the Billboard Hot 100 and #6 on the R&B chart, demonstrating that youth-focused urban acts could achieve mainstream pop crossover. The video encapsulates the…

The director

Lionel C. Martin is an American music video director, film director, and VJ from Queens, New York. He co-created and co-hosted Video Music Box with Ralph McDaniels, one of the first television programs to feature hip-hop music videos. He became the first…