Chairlift - Bruises (Video)

What this video is

Released in 2009 following Chairlift's surprise cultural breakthrough via the 2008 Apple iPod Nano-Chromatic commercial, 'Bruises' occupied a unique crossover position between Brooklyn underground indie-electropop and mainstream pop visibility. The video arrived during the Columbia Records re-release of Does You Inspire You, repositioning the band for wider audiences while retaining an art-directed, distinctly…

Why it matters

A landmark visual artifact of late-2000s Brooklyn indie electropop, the video exemplifies how Partizan-produced art direction elevated the genre beyond lo-fi DIY aesthetics. Saccenti's treatment bridges the NYC experimental underground (Battles, Animal Collective) with synth-pop accessibility,…

The director

New York City-based director and photographer. Received a Fine Art degree from the School of Visual Arts. Known for immersive, futuristic visual style mixing analog lighting with modern mediums including 3D, holography, and generative digital art. Clients…