Peter, Bjorn & John - Objects Of My Affection

What this video is

Released during the peak of the Writer's Block international campaign (UK single April 2007), this video appeared as Peter Bjorn and John transitioned from Swedish cult act to global indie staples. The album had already yielded 'Young Folks' as a viral blog-rock phenomenon, making 'Objects of My Affection' the third and more introspective visual statement of the campaign. The mid-2000s blog-rock era privileged…

Why it matters

Represents the visual grammar of mid-2000s international indie pop at its most conceptually restrained — a surrealist void setting with tactile practical effects standing in contrast to the era's increasingly CGI-heavy mainstream. The video's stark minimalism and gravity-defying imagery became…