Depeche Mode - It's No Good

What this video is

Released on 31 March 1997 as the second single from Depeche Mode's ninth studio album Ultra (Mute/Reprise Records), 'It's No Good' arrived at a pivotal moment in the band's career — a commercially resurgent comeback following personal and professional turbulence in the early 1990s. Written by Martin L. Gore and produced by Tim Simenon (Bomb the Bass), the track reached No. 1 in Denmark, Spain, Sweden, and on the US…

Why it matters

A landmark example of 1990s synth-pop's theatrical reinvention, the video fuses Corbijn's signature chiaroscuro visual language with a self-mocking cabaret concept, directly counterpointing the song's dark electronic seduction with deadpan lounge irony. The rapid montage editing (avg shot length…

The director

Anton Johannes Gerrit Corbijn van Willenswaard (born 20 May 1955, Strijen, Netherlands) is a Dutch photographer, music video director, and feature film director. He is the long-standing creative director behind the visual identity of Depeche Mode and U2,…