The Thrills - Not For All The Love In The World

What this video is

Released in November 2004 as the second single from Let's Bottle Bohemia, 'Not For All The Love In The World' represents The Thrills at their most orchestrally melancholic — a deliberate tonal pivot from their breezy debut. The Thrills were part of a generation of early-2000s Irish and British indie acts (alongside Franz Ferdinand, The Libertines, Doves) who dominated UK indie charts with melodic, guitar-driven…

Why it matters

Represents the orchestral-indie strand of the mid-2000s British-Irish alternative scene; the song's lush arrangement and melancholic tone marked a maturation from The Thrills' sun-kissed debut sound, and the video's warm, fast-cut visual grammar bridges indie-rock performance aesthetics with the…

The director

Julien Christian Lutz (born October 31, 1975, Toronto, Ontario), known professionally as Little X and later Director X, is a Canadian music video director of Afro-Trinidadian and Swiss descent. Having trained under Hype Williams, Lutz has been credited with…