The Auteurs - How Could I Be Wrong

What this video is

Released in early 1993 on Hut Records, 'How Could I Be Wrong' arrived at a pivotal transitional juncture: Madchester was dissolving and Britpop had not yet reached mainstream saturation. The Auteurs — led by the acerbic, self-mythologising Luke Haines — were perceived by the British press as part of a nascent glam rock revival, and by American press as analogous to Suede. The parent album New Wave was shortlisted…

Why it matters

A key single from one of the Mercury Prize-shortlisted proto-Britpop debut albums of 1993, 'How Could I Be Wrong' exemplifies the dark, literate UK indie guitar aesthetic that preceded the Britpop mainstream explosion. The Auteurs occupy a unique position as simultaneously foundational to and…